Johnber Sports is established in 2017 in Seoul, South Korea.

Johnber Sports is a sports brand established in 2017 in Seoul, South Korea. Its founder, DAEIK, began his journey as an amateur triathlete, participating in numerous Olympic-distance triathlons, Ironman courses, and Xterra competitions since starting with his first Olympic-distance triathlon in 1997.

Alongside his athletic endeavors, he built over 20 years of professional experience in strategic planning, product development, and marketing while working at New Balance Korea, Mizuno Korea, and Puma Korea. These roles allowed him to gain in-depth knowledge of the market and products.

Drawing on his dual perspective as both an athlete and a consumer, as well as his professional expertise in the sports industry, DAEIK founded Johnber Sports in 2017. The brand has achieved successful launches and operations in the Korean market, recognized for its high-quality products and outstanding designs. Notably, Johnber Sports served as a Silver Partner for Ironman Korea in 2023 and 2024.

Now, the brand is expanding into the U.S. and global markets, showcasing the charm and excellence of a Korean brand on the international stage.

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